Into the Mainstream: Advertising Year in Review
Full-Screen Views—This is the number of impressions where the video was played in full-screen mode.
Hot Spot—This is an ad unit that is sold within the video content experience. Mousing over the video highlights objects that can be clicked. The click generally initiates a linear video ad or takes the user to a website.
In-Banner Video Ads—These ads leverage the banner space to deliver a video experience as opposed to another static or rich media format. The format relies on the existence of display ad inventory on the page for its delivery.
In-Page Video Ads—These are delivered most often as stand-alone video ads and do not generally have other streaming content associated with them. This format is typically homepage- or channel-based and depends on real estate within the page dedicated for the video player.
In-Stream Video Ads—These are played before, during, or after the streaming video content that the consumer has requested. These ads cannot typically be stopped (particularly with preroll). This format is frequently used to monetize the video content that the publisher is delivering. In-stream ads can be played inside short- or long-form video and rely on video content for their delivery. There are generally four different types of video content where in-stream plays: user-generated, syndicated, sourced, and journalistic.
In-Text Video Ads—These are delivered from highlighted words and phrases within the text of web content. The ads are user-activated and delivered only when users choose to mouse over a relevant word or phrase.
Invitation Unit—This is a smallish still or animated graphic often overlaid directly onto video content. It is typically used as a less-intrusive initial call-to-action. Normally when a viewer clicks or interacts with the invitation graphic, it expands into the ad’s full expression, which might be a simple autoplay video or an interactive experience. This is also commonly referred to as an "overlay ad."
IPTV—This refers to television content delivered via internet protocol (IP) over proprietary lines operated by telecommunications companies.
Journalistic Video—This is primarily news and documentary content that was shot, edited, and used by the actual publisher.
Linear Video Ads—The ad is experienced as a part of the linear timeline of the content; the ad can be presented before, in the middle of, or after the video content is consumed by the user. One of the key characteristics of a linear video ad is that the user watches the ad instead of the content as the ad takes over the full view of the video.
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