CES 2017: Programmatic Advertising Insiders Cut Through the Hype

The use of programmatic video advertising is growing, but it still faces hurdles to wider adoption. At C Space, the marketing section of CES, OnlineVideo.net and VideoAmp spoke to several ad execs to learn the challenges and the opportunities programmatic will face in 2017.

https://www.youtube.com/watch?v=W05gUWFmtxE

Troy Dreier's article first appeared on OnlineVideo.net