Biographical Information
Max Heiderscheid
VP of North America at UIC Digital
Articles for Max Heiderscheid
The (R)evolution Will Be Streamed: Shoppable TV in Our Living Rooms
27 Feb 2024
Max Heiderscheid of UIC Digital writes about the opportunities that shoppable TV brings and what challenges lie ahead in weaving together the fabrics of content and commerce within the sanctity of our living rooms.