Biographical Information
Olivier Karra
Cloud Solutions Marketing Director at Broadpeak
Articles for Olivier Karra
Navigating the Dynamic World of Personalized Advertising for Video Streaming
27 Mar 2024
In today's video streaming landscape, the quest for effective advertising has led to a paradigm shift toward dynamic ad insertion (DAI). This cutting-edge approach enables advertisers to target specific audiences with tailored content, maximizing engagement and revenue potential. As the streaming industry continues to soar, DAI is a game-changer, promising enhanced monetization and viewer experiences.