Biographical Information

Articles for Hunter Hillman

Real-time Interactivity: the Missing Monetization Piece for Emerging Streaming Businesses

The streaming business is more competitive than ever. Amid a proliferation of content and viewing devices, battling for consumer attention is tough. Keeping it is even harder. In a market where profitability and engagement are key, real-time interactivity has emerged as a streaming powerplay that can turn passive viewers into active participants and revenue game-changers. But here's the issue: the cost barriers associated with delivering high-quality video are preventing many emerging streaming companies from experimenting with interactivity. Hunter Hillman of Livepeer Studio discusses ways providers can sidestep these barriers to unlock real-time interactivity.