Biographical Information

Articles for Tom Cheli

CTV is About to Transform Political Campaigns

Tom Cheli, Chief Strategy Officer, Madhive, discusses how Connected TV (CTV) is set to revolutionize political advertising. According to EMARKETER's forecast, CTV penetration will exceed 80% among 25-to 54-year-olds and 75% among 12-to 17-year-olds in 2024. Additionally, 1 in 3 U.S. users subscribe to free ad-supported TV streaming services (FAST), indicating a willingness to accept ads in exchange for free content.