Biographical Information

Articles for Jake Nishimura

Life Beyond YouTube - The Shift to Creator-Owned Platforms and What It Means for the Creator Economy

Jake Nishimura, Marketing Director of Kiswe, discusses how the creator economy is at a crossroads. While traditional platforms like Instagram, TikTok, Twitch, and YouTube still provide the best opportunities for aspiring creators, more established creators are finding it increasingly difficult to sustain their careers on social media alone. As a result, many popular creators are starting to invest in their own direct-to-consumer (D2C or DTC) subscription streaming platforms citing frustration with the YouTube algorithm and how difficult it is to sustain the level of success they've achieved on a single platform.