Biographical Information
Suvadip Choudhury
Director, Platform and TV Development, Alliant
Articles for Suvadip Choudhury
Digging into CTV’s 3 Biggest Challenges in 2025
10 Mar 2025
CTV advertising will dominate most brands' media plans in the next 2-3 years, yet major challenges persist. Suvadip Choudhury of Alliant talks about achieving scale, precision targeting, and the lack of overall education holding buyers back, but he also argues that there is light at the end of the tunnel.
Want to Assemble an Advanced TV Tech Stack? Keep it Independent
23 Sep 2024
Suvadip Choudhury, Director, Platform and TV Development at Alliant, looks at the three critical pieces that advertisers need for diving into the world of CTV: data, media, and measurement. For each of these, advertisers should look to work with specialists, rather than one company that provides all of them. The reason is that it doesn't make sense for the media and data providers to grade their own homework with measurement.