Biographical Information
Todd Cohen
VP, National Video/CTV Sales & Strategy, Undertone by Perion
Todd Cohen is Undertone’s Vice President of National Video/CTV strategy and sales. Todd has 20 years of experience in media, including the past decade in the CTV and Advanced TV space. He started his career in sports marketing, including running marketing and sales for a football team, before shifting to the media side. He’s worked in both digital and TV, broadcast and cable, national and local TV, video and audio, data and measurement.
Articles for Todd Cohen
CTV Conversations from Advertising Week 2024
15 Oct 2024
CTV ad spending continues to soar, and it was clear at this year's Advertising Week New York that CTV is no longer just a growing channel, it's a critical part of the advertising ecosystem. With cord-cutting on the rise and average daily CTV viewership for U.S. adults expected to exceed two hours in 2024, the industry's focus on CTV is well-justified. But beyond the numbers, the conversations during the event reflected key challenges and opportunities for brands as they navigate this fast-evolving space.