Biographical Information

Articles for Allison Omealia

How the Buy-Side is Approaching Data and Identity Challenges

Navigating today's fragmented, privacy-conscious media landscape is a bit like stepping into a dense jungle. The buy-side—marketers, agencies, and demand-side platforms (DSPs)—must find their way through signal loss, measurement challenges, and evolving consumer expectations. But this isn't just a challenge; it's a strategic opportunity. Allison Omealia of Experian Marketing Services dives into how buy-side players can use data and identity solutions to be their guide through the jungle and emerge as winners.