Biographical Information
Casey Saran
CEO, Spaceback
Articles for Casey Saran
Personalization, Social, and Interactivity Define the New Role of TV
30 Jan 2025
Casey Saran, CEO of Spaceback, challenges advertisers to think about the next wave of TV advertising innovation coming their way in 2025. Especially as GenZ moves into adulthood, they'll bring their social habits with them, and their expectations for personalized, interactive experiences.