Biographical Information
Nicole Scaglione
Global VP of OTT and CTV at PubMatic
Articles for Nicole Scaglione
The CTV Honeymoon Isn’t Over: A Path to Renewed Growth
04 Feb 2025
Connected TV advertising has been the darling of the ad industry in recent years. However, recent forecasts indicate a slowdown in spending growth. By 2028, year-over-year spending growth will move into the single-digit territory. But the honeymoon doesn't have to be over. Nicole Scaglione of PubMatic looks at the current headwinds facing CTV advertising and several key areas where realignment could jumpstart growth again.