Biographical Information
David Berman
VP of Products at TrueData
Articles for David Berman
Adopting IPv6 Will Improve CTV Advertising
13 Feb 2025
IPv4 is the current IP address protocol and it's very limiting for advertisers. It bundles many devices into a single address. IPv6 has existed for years, but has not caught on because there wasn't any business pressure to switch over to it. With advertisers looking for more precision, now is the right time to make the switch. TrueData's VP of products David Berman explains why IPv6 is a meaningful improvement and what it can do for the advertising industry.