Biographical Information
Michael Scott
Vice President & Head of Ad Sales & Operations, Samsung Ads
Michael Scott is Head of Sales, Brand, North America at Samsung Ads. With more than 20 years of sales, business development and marketing experience in the television marketing services, digital advertising, programmatic and sports marketing industries, Michael works with brands to leverage Samsung Ads Smart TV insights to reach consumers where they consume their content across Smart TVs, mobile or desktop devices.
Articles for Michael Scott
Why CTV Is a Bright Spot for Sports Advertising
11 Apr 2025
If the past six months have shown us anything, it's that streaming isn't just a major player in sports—it's rewriting the playbook. Netflix broadcast NFL Christmas games for the first time, Amazon retained Thursday Night Football, and the NBA inked an unprecedented 11-year media rights agreement with streaming giants Disney and ESPN+, NBC and Peacock, and Amazon Prime Video, leaving behind its long-standing linear partner TNT. The message is clear: Connected TV (CTV) is no longer just an alternative for sports viewing—it's becoming the primary stage.