Biographical Information
Jim Hopkinson lives in New York City and works for Wired.com, the online site of Wired Magazine, a monthly publication that is the first word on innovation, and how it affects technology, business, science, and popular culture.
An avid sports fan, prior to Wired Jim worked at ESPN.com, and was the third employee of a Boston-based multimedia startup that pioneered the use of MPEG video.
His “Hopkinson Report” podcast covers new media marketing trends and can be found on iTunes. Read his blog at
www.TheHopkinsonReport.com.
Articles for Jim Hopkinson
Winners and Losers in the Super Bowl Ad Game
03 Feb 2009
Which Super Bowl advertisers effectively drove their message home, and which fell short? More importantly, which successfully utilized online video and social media to get the most bang for their advertising buck?
Tues., Feb. 3, by Jim Hopkinson and Tejpaul Bhatia
Super Bowl Advertising 2.0
05 Feb 2007
You'd think that advertisers paying big bucks for Super Bowl commercials would get the most for their money by exploiting online or mobile video tie-ins, but that wasn't always the case. Here are the top five big winners—and a few losers—in cross-platform advertising's big game.
Mon., Feb. 5, by Tejpaul Bhatia and Jim Hopkinson