Biographical Information

Articles for Gordon Brooks

View From the Top: Zixi | Navigating the Challenging Financial Landscape: The Strategic Importance of Total Cost of Ownership in Broadcasting and Streaming

The broadcast and streaming industry is currently navigating a challenging financial landscape, marked by economic uncertainties, intensified competition and shifting consumer behaviors. In this environment, understanding and optimizing Total Cost of Ownership (TCO) has become more critical than ever. TCO is not just a financial metric; it's a strategic tool that helps organizations manage resources efficiently, maintain competitiveness and contribute to sustainability in a rapidly evolving market.

View From the Top: Unleashing the Power of Zixi

The Most Cost Effective and Lowest Total Cost of Ownership in the Industry

Zixi: View from the Top 2020