Biographical Information
Tony Mooney
SVP of Advertising, ThinkAnalytics
Tony Mooney is the SVP of Advertising at ThinkAnalytics and an executive specialist in the application of data, analytics, and decision science to drive revenue and profit growth and improve business and organizational performance.
Articles for Tony Mooney
Get Ready - Advertisers Want Sophisticated TV Targeting for Omnichannel Media Buying
07 Dec 2022
Tony Mooney of ThinkAnalytics discusses approaches for optimizing TV behavioral targeting at whatever speed suits the local market or operational constraints.
TV Audience Targeting Must Reflect the Dynamics and Speed of Consumer Behavior
18 Nov 2022
With Disney and Netflix becoming the latest providers to succumb to the inevitable commercial realities of the subscription-only TV business model, what does this mean for both customer experience and advertising effectiveness?
Why Behavioral Targeting is the Gold Standard for Attracting Ad Revenues
14 Nov 2022
Since TV viewing via OTT and on-demand has become the dominant user behavior, TV operators are faced with several challenges to future income streams. However, to fight off the tech giants, TV operators will have to deliver audience targeting on TV that matches the sophistication of online media.
How to Better Monetize Video Advertising: First-Party Data Is King
23 Jun 2021
With new policies from Apple and Google giving more control to consumers, advertisers need to turn away from third-party data to build user profiles