Biographical Information
Andrew Budkofsky
Chief Revenue Office, Glewed TV
Andrew Budkofsky currently serves as Chief Revenue Officer at Glewed TV, a leading video-on-demand (VOD) discovery, live distribution and monetization management platform for original and professionally produced video content. Prior to Glewed TV, Andrew served as an advisor and consultant helping companies with their go to market sales and marketing strategy. He’s been successfully leading organizations with brand partnerships and monetization, across multiple platforms including linear, digital and CTV. He has a very strong understanding of the ever changing digital marketplace, and has always maintained a knowledge and connection to the linear television space.
Articles for Andrew Budkofsky
Does Connected TV Have a Transparency Problem?
25 Oct 2021
As advertising shifts to new channels like CTV, it's important that platforms provide transparency in order to enable clients to make the best decisions with their marketing spend, as well as reassure them that the money is being spent as promised. And with connected TV now generating billions of dollars' worth of advertising, it's more vital than ever that platforms are held accountable.