Biographical Information
Jason Swartz
VP, Advanced Advertising, New Business and National Sales, New York Interconnect (NYI)
Articles for Jason Swartz
Standardization is Coming to Addressable TV; In the Meantime, Partnerships Are Key
08 Mar 2022
In time, we're going to see standardization come to the addressable TV space, just as it has to the many digital advertising opportunities that came before it. Connecting the dots across screens, regions and inventory types will become easier, as companies continue to partner smartly for enhanced efficiencies and outcomes.