Biographical Information
Gijsbert Pols
Director of Connected TV and New Channels, Adjust
Gijsbert Pols, Ph. D., is Director of Connected TV and New Channels at
Adjust.
Articles for Gijsbert Pols
Interactive Ads: Reshaping Fan Engagement in Live Sports on CTV
03 Sep 2024
This year's NewFronts signaled a paradigm shift in CTV advertising, focusing on interactive experiences. This holds particular promise for live sports, where viewer engagement is paramount. Gijsbert Pols, Ph.D., director of connected TV and new channels at Adjust, discusses the specific applications of hyper-contextualization in live sports advertising, and he explores potential challenges and solutions to jump into the exciting future of sports fan engagement within the ever-evolving CTV landscape.
As CTV Further Evolves for Both Consumers and Advertisers, Here are 3 Trends to Watch for in 2024
26 Jan 2024
Gijsbert Pols, Director of Connected TV & New Channels for Adjust, outlines three key CTV trends to watch for in 2024.
Gen Z’s New Frontier: Elusive Generation Inspires Innovative Marketing
22 Aug 2023
Gen Z's preference for streaming and digital devices has driven the growth of Connected TV (CTV) as advertisers focus on delivering personalized and authentic ads through CTV to target this generation. Gijsbert Pols of Adjust discusses how advertisers are shifting budgets towards CTV due to its advanced metrics, real-time data, and ability to engage Gen Z with tailored content, making it a key driver of advertising growth.
Why CTV Is One of Digital Advertising’s Fastest-Growing Channels
24 Aug 2022
Why is CTV one of digital advertising's fastest-growing channels, and where is CTV advertising heading? The channel is likely to keep growing fast thanks to larger audiences and viewer demographics, rich storytelling possibilities in a medium poised to capture consumer attention, and evolving measurement capabilities that will make CTV a go-to for both brand and performance marketing.