Biographical Information
Richard Whittington
Senior Vice President, Media and Entertainment, SAP-SE
Richard Whittington is Senior Vice President, Media and Entertainment, SAP-SE.
Articles for Richard Whittington
Smarter Financials, Deeper Customer Experience Management Are Keys to Streaming Profitability in a Maturing Market
07 Sep 2022
To differentiate themselves as well as to hang onto-and maximize revenues from-fickle subscribers whose combined a la carte streaming bills are approaching the prices of the former cable/satellite bundles that caused the initial cord cutting, media companies must improve the customer experience and address their own financial discipline.