Biographical Information

Articles for Brittany Powers

CTV Success Requires Solving its Biggest Hurdle: Audience Confusion

Brittany Powers, Head of Advanced TV at Alliant, discusses the issues with streaming and CTV advertising around who is in charge of dictating and executing audience targeting strategies, and she outlines a path forward for brands, agencies, and streaming platforms.

How Advertisers Can Push Addressable TV to Achieve Its Full Potential

The evolution of TV advertising has given rise to a new language in marketing circles—one that's necessary to address the increasing fragmentation and growing opportunities inherent within the space. Unfortunately, not everyone is using the same dictionary when it comes to emerging terminology, particularly as it relates to "addressable TV"—and that's a problem we as an industry need to tackle head-on.