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Biographical Information

Chris White

SVP & Chief Product Officer, Endeavor Streaming

Chris White is SVP & Chief Product Officer at Endeavor Streaming, where he oversees product management and design.Prior to Endeavor Streaming, Chris held leadership roles at Xandr and FreeWheel, where he worked with major TV and digital publishers to build the advertising infrastructure for streaming video.

Articles for Chris White

Streaming Viewership Has Finally Surpassed Cable: Here’s Why & How to Sustain Growth

As cord cutters continue to migrate to subscription video on demand (SVOD) platforms to watch their favorite content, media companies are faced with a pivotal opportunity to drive business growth. To maintain their edge over traditional cable, content owners will need to carefully examine why cable has persisted for this long, where streaming offers value, and where SVOD platforms can continue to optimize to drive sustained viewer engagement.