Biographical Information
Jay Kulkarni
Founder and CEO, Theorem
Jay Kulkarni is Founder and CEO of digital marketing agency
Theorem.
Articles for Jay Kulkarni
Why Advertisers Must Embrace OTT Services' Ad-Supported Models in 2023
01 Nov 2022
As the fight for eyeballs intensifies, we are seeing more and more companies diversify their monetization strategies to include ad-supported revenue models that scale their advertising offerings and capabilities. As companies like Disney and Netflix debut ad-supported models, marketers and advertisers can take advantage by integrating themselves into the OTT mix to create campaigns that hook viewers in.