Biographical Information
Greg Morrow
General Manager, Streaming Media Group, Bitcentral
+44 (0)203 832 3690
General Manager, Streaming Media Group, Bitcentral
Articles for Greg Morrow
Rekindling Consumer Satisfaction With D2C
24 Jan 2024
Despite what appears to be a thriving market, streaming viewers are still looking for more than what's on offer. Greg Morrow of Bitcentral's ViewNexa highlights ways to rekindle consumer satisfaction with D2C business models.
Why Broadcasters Need a Swiss Army Knife to Fix Video Advertising
09 Dec 2022
Greg Morrow of Bitcentral looks at how publishers now need a "swiss army knife" of tools to realize their advertising potential. With content spread across so many distribution points and in different forms, publishers now need to integrate a separate toolset for each one to thrive in today's market.