Biographical Information

Articles for Mario Diez

CTV Ad Buyers Think They Want Show Title Data, But They Don’t

Brands are clamoring for one signal above all else: show title data. CTV represents the merging of digital-era granular targeting and TV programming's deep engagement. It's no surprise that ad buyers would want to mimic the TV advertising practice of going after specific programs that draw big audiences. Yet, when it comes to CTV, show-title data isn't the answer that advertisers want it to be. 

Will CTV Ever Be a Buyer’s Market?

Despite a worldwide ad spending slowdown, CTV is expected to continue its meteoric growth into 2023. While CTV is so popular it's immune to spending cuts, it still has issues, especially regarding brand safety, suitability, and data transparency. Mario Diez, CEO Peer39, discusses the challenges currently facing CTV.