Biographical Information
John Link
Vice President, Sales at AdImpact
Articles for John Link
Beer, Betting, and Streaming, Oh My! A Super Bowl Advertising Analysis
22 Feb 2023
Super Bowl ads, while a relatively small sample, are a decent indicator of trends in overall advertising demand. John Link from AdImpact reviews the last three years, and the trends are clear: a few categories like Crypto and Covid-related PSAs are waning, largely being replaced by new categories like Sports Betting and Streaming, and there is more competition in established categories like QSR and Beer.