Cees van Versendaal, born and residing in the Netherlands, joined MwareTV in 2014 and was promoted to Chief Operating Officer in 2021. After finalizing his MBA study he worked for companies across the technology, media and HR service industries, including 11 years with Philips Electronics. Throughout his career he has served on the board of directors for several listed companies in multiple industries. He is married, has 2 children both currently studying at university, likes a range of sporting activities including jogging, cycling, tennis and padel, and enjoys spending time with family and friends. He is big fan of the book The Culture Map written by Erin Meyer and practices this analytical framework in his day-to-day business.