Biographical Information
Rose McGovern
AVP, Digital Client Success and Operations at DIRECTV Advertising
Articles for Rose McGovern
In the Accelerating Shift from Linear to CTV, Advertisers Must Prioritize Progress Over Perfection
07 Apr 2023
Rose McGovern OF DIRECTV shares her insights on the rapid shift from linear to CTV and why advertisers must prioritize progress over perfection in their strategies.