Biographical Information
Kyle Roberts
CEO, AdImpact
Articles for Kyle Roberts
Advertisers Servicing Specific Geographic Locales are Wasting Their Ad Spend on DMA-Level Impressions
25 Apr 2023
CEO of AdImpact Kyle Roberts discusses how television wastes ad impressions for Tier II media buyers focused on driving traffic to specific, local businesses, why this is a significant problem, and how new tech that allows for finer-tuned zip code analysis is the solution.