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Biographical Information

Geetha Ranganathan

Senior Media Analyst, Bloomberg Intelligence

Articles for Geetha Ranganathan

How Warner Bros. Discovery Is Maxing Out on Streaming

Geetha Ranganathan of Bloomberg Intelligence provides insightful analysis of the Warner Bros. Discovery launch of its new MAX service, why WBD has not experienced earnings losses in 2023 Q1, and what that says about the current state of the streaming industry and its other major players like Netflix, Disney+, AppleTV+, and Paramount+.