Biographical Information

Brian Thoman

Managing Director, WideOrbit Marketplaces

Articles for Brian Thoman

Debunking the Top 7 Myths About Broadcast TV Advertising and Marketplace Buying

Broadcast TV has long been the most effective medium for building brand awareness. Still, it's considered notoriously tricky to buy, often thought of as reserved for major brands with big budgets. But Brian Thoman of WideOrbit says that new marketplace technologies are making broadcast TV easier to buy than ever before, and in this article, he debunks the top 7 myths about broadcast TV advertising and marketplace buying.