Biographical Information

Articles for Vijay Sajja

Powering the New Streaming Superstore in the Age of Subscriber Choice

The age of unprecedented subscriber growth in streaming is morphing into a new phase. Today, the video subscription market is more mature, complex, and nuanced than it ever has been, with providers increasingly focusing on strategic partnerships alongside pure direct-to-consumer growth. While content exclusivity remains the most compelling hook for any premium service, Vijay Sajja, CEO and Founder of Evergent, writes that a flurry of aggregation and bundling activity means that the biggest services will live and die by their ability to offer superior experiences and value-added personalization.

How OTT and FAST Market Consolidation Will Spark a New Wave of Alternative Monetization Strategies

Vijay Sajja of Evergent explains how OTT and FAST market consolidation will spark a new wave of alternative monetization strategies.