Biographical Information
Hunter Terry
General Manager of CTV at Lotame
Articles for Hunter Terry
Quality and Quantity: Why Curation is Table Stakes for CTV Advertising Success
05 Mar 2024
Curation has promised to simplify and refine programmatic trading for many years, yet it has struggled to take off in a digital ecosystem where buyers are largely content maximising scale and minimising CPMs. But in CTV, where prices are high and supply is low, curation has emerged as table stakes to navigating advertising's newest premium channel.
Brands Shouldn’t Sleep on Amazon Prime’s Ad Push
08 Feb 2024
Hunter Terry of Lotame discusses Amazon's new ad-supported Prime Video, which created an estimated 100 million-user advertising machine out of the gate, and he breaks down the reasons why brands shouldn't sleep on the powerful impact of Amazon's ad push.
YouTube Tests Its Advertising Sway--Side-Stepping Standards, Winning Budgets
29 Sep 2023
YouTube may be too big to ignore. The question for advertisers might be - is it so big that it doesn't have to play by the rules? Hunter Terry of Lotame discusses many of the unusual and unexpected advertising advantages that YouTube currently possesses and what that means for the overall CTV advertising industry.