Biographical Information

Articles for Simon Mcgrath

How OTT Providers Can Deliver Recommendations That Resonate With Viewers

OTT providers are quickly catching on to the benefits of user recommendation services being integrated into their platforms. However, both of the two main options for integration come with drawbacks. Off-the-shelf solutions can be costly to bring in, but cheaper custom deployments require the right expertise in-house. What's needed is a meet-in-the-middle solution that saves on expenditure and is intuitive to use, while crucially providing recommendation services that impress viewers and ultimately helps to retain them.