Biographical Information
Mitch Eisenberg
Alliant SVP, General Counsel and Data Compliance Officer
Articles for Mitch Eisenberg
How Advertisers Can Try to Avoid Getting Stuck in VPPA Limbo with Their CTV and Video Data
03 Jan 2024
Mitch Eisenberg of Alliant discusses how a 35-year-old piece of legislation—the Video Privacy Protection Act (VPPA)—is sparking lawsuits and sowing confusion within the CTV and video ad space, and he outlines some safe and practical strategies that marketers can take to navigate the VPPA and reach the audiences that matter most to them.