Biographical Information
Rick Allen
Chief Executive Officer, ViewLift
Articles for Rick Allen
How Direct-to-Consumer Regional Sports Networks Use OTT & Companion Content for Android, Apple, Roku, Xbox & FireTV
10 Jan 2024
Disrupted by the soaring costs of live game rights, changing viewing patterns, and the continuing trend by consumers to cut cable services in favor of streaming platforms, many regional sports networks (RSNs) are in meltdown. Rick Allen of ViewLift writes about the innovative ways that RSNs have adapted with new models using OTT & companion content for Android, Apple, Roku, Xbox & FireTV.