Biographical Information

Andrew Rosenman

VP - Head of Advanced TV Partnerships & Strategy, Equativ

Articles for Andrew Rosenman

CTV Can Transform the 2024 Election Like Linear Did In 1960 – But is it Ready?

The 2024 election cycle will transform digital media's role in citizens' perception of their candidates and causes. Andrew Rosenman of Equativ discusses the potential risks of shutting out the emerging digital native electorate when ad tech and digital media platforms back away from the political conversation.