Biographical Information
Mike Hauptman
CEO and founder, AdLib Media Group
Articles for Mike Hauptman
What the DTC Marketing Playbook Will Bring to CTV Advertising
12 Feb 2024
In the ever-evolving advertising landscape, Direct-to-Consumer (DTC) brands are revolutionizing Connected TV (CTV) advertising by applying their refined, high-performance marketing strategies from social platforms. Mike Hauptman of AdLib unveils how DTC brands are transforming CTV advertising, merging their tried-and-tested tactics with data-driven insights to engage audiences more effectively and precisely than ever.