Biographical Information
Allan Nicholson
Head of Advertising Solutions at Harmonic
Articles for Allan Nicholson
Fan-Focused Future: Hyper-Personalization is Elevating Sports Streaming Experiences
13 Feb 2024
Allan Nicholson at Harmonic discusses the challenges and significance of personalization in live sports streaming today, and he outlines innovative personalization strategies, emphasizing the critical role of advertising technology in personalization with a focus on targeted ads that enhance monetization opportunities.