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Online Video Industry

The online video industry is an ever-growing ecosystem of technology, service, and platform vendors that run the gamut from traditional broadcast incumbents to disruptive startups.

Here you'll find Streaming Media's coverage of the solutions providers that are enabling the online video revolution.

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Features

The Day After: Post-Cookie Apocalypse Inventory Value Enhancement for Second-Tier Video Publishers

As third-party cookies disappear, video publishers face a stark reality. Without precise targeting and retargeting, their ad inventory risks becoming commoditized. For midsize players like FAST channels and smaller ad-supported streaming platforms, this challenge is especially acute. The result will be a shift toward generic ads aimed at generic audiences, driving down CPMs and diminishing advertiser interest. To avoid this fate, publishers must adopt innovative, privacy-compliant strategies to maintain—and even grow—the value of their ad inventory.

SiriusXM EVP and CPO Joe Inzerillo Talks Satellite and Streaming Delivery and Personalization

SiriusXM EVP and chief product and technology officer Joe Inzerillo is probably the first streaming pro I've interviewed who also has building satellites in his job description. Inzerillo spent 16 years as a streaming CTO with MLB Advanced Media, BAMTECH Media, and Disney Streaming before crossing over to satellite radio with SiriusXM in 2022. If you're not a SiriusXM listener, you might know the company through its other audio service, Pandora. Either way, its media business gets 80% of its revenue from subscriptions on top of an extremely low churn rate, and we're here to talk tech.

Media Over QUIC and the Future of High-Quality, Low-Latency Streaming

Media Over QUIC aspires to streamline the entire streaming process by bringing both contribution and distribution into a single protocol again, reducing the need for intermediary transformations. Since MoQ is still in the early stages of development, it will take some time to see it deliver on this promise.

The 2024 Streaming Media Readers' Choice Awards

The readers have spoken! We've counted all of the votes in the 2024 Streaming Media Readers' Choice Awards, and—drumroll, please—it is now my pleasure and sworn duty to present winners and runners-up in each of our 17 categories.

Spotlights

Managing churn and return: Keeping SVOD audiences engaged and revenue flowing

Moving streaming video services from 'serial churn' to 'pause and resume' in today's subscription economy.

Streaming Media 2023 Trendsetters: Introducing LTN Wave

IP is revolutionizing the media industry, delivering unprecedented innovation, flexibility, and scalability. To reap the full benefits of IP transport, scale their content reach, and drive new monetization opportunities, media organizations need an IP solution that delivers high-reliability, scale, and low latency.

Streaming Media 2023 Trendsetters: LEXI 3.0 - The Future of Automatic Captioning

Experience LEXI 3.0 - the world's most advanced and accurate automatic captioning solution.

Streaming Media 2023 Trendsetters: WisePlay - Playout

NAB SHOW PRODUCT of the YEAR 2023 WINNER WisePlay Playout is designed to meet the demanding needs of FAST and TV broadcasters.

Columns

Designing Streaming Experiences for Seniors

As I celebrate my one-year anniversary of relocating to my hometown of St. Louis to care for my 84-year-old mother, I'm looking at 2025 as a year of improved UI and UX for seniors, particularly those with memory issues.

Why Ads Are Good for Streaming

The streaming business model must change. Services that rely solely on subscriptions are going to plateau. They will have to continually return to their subscriber base and "milk" them for additional revenue via fee hikes. But by taking the plunge and embracing advertising as the primary part of creating and supporting quality television, streaming services will meet the ultimate need of their viewers: getting to see the content they want.

Why Ad Tech Is Becoming Smarter Than Ad Buying

SGAI is an ad-insertion technique that combines the advantages of CSAI and SSAI. This approach allows for more targeted ads and better technical delivery. It's part of an industrywide effort to standardize the ad-insertion process in which the server and client video player share the responsibility of ad insertion.

The Monetization Story of 2024 and Beyond

For the longest time, people I've interviewed have complained about how much of the video advertising budget went to social. Now the tide is turning.

Online Video Industry Companies and Suppliers