As third-party cookies disappear, video publishers face a stark reality. Without precise targeting and retargeting, their ad inventory risks becoming commoditized. For midsize players like FAST channels and smaller ad-supported streaming platforms, this challenge is especially acute. The result will be a shift toward generic ads aimed at generic audiences, driving down CPMs and diminishing advertiser interest. To avoid this fate, publishers must adopt innovative, privacy-compliant strategies to maintain—and even grow—the value of their ad inventory.
31 Jan 2025
Interactivity revenue generator Play Anywhere and ultra-low-latency live streaming platform Phenix Real Time Solutions partner for real-time SSAI at scale
03 Feb 2025
The readers have spoken! We've counted all of the votes in the 2024 Streaming Media Readers' Choice Awards, and—drumroll, please—it is now my pleasure and sworn duty to present winners and runners-up in each of our 17 categories.
09 Dec 2024
Generative AI may prove even more divisive to society than the Industrial Revolution. There are many questions well worth examining regarding gen AI's impact on the streaming industry, the media and entertainment world, and more. In this article, I'm going to focus on a few streaming use cases in the hope of providing a broader perspective on the changes happening in our world now and those we can expect going forward.
27 Sep 2024
In a post-IBC interview, Eluvio Co-Founder and CEO Michelle Munson and I discuss the Content Fabric's next-gen Casablanca release and the transformative impact of the Content Fabric technology on the media and entertainment industry and premium video on demand.
15 Oct 2024
NAB SHOW PRODUCT of the YEAR 2023 WINNER WisePlay Playout is designed to meet the demanding needs of FAST and TV broadcasters.
08 Jun 2023
The industry had a very fruitful and interesting 2022. In 2023 we will see continuations and finalizations of some popular initiatives.
14 Feb 2023
Penthera serves leading OTT brands around the world and these customer priorities have provided us the opportunity to continue our legacy of building products and solutions that solve customers' needs for both today and tomorrow.
07 Oct 2022
As YouTube makes short-form viewing increasingly commonplace, measurable, and monetized on CTV, and other channels inevitably rush to adopt and repeat the formula, time will tell when "YouTube is the new television" gives way to "Television is the new YouTube."
21 Mar 2025
For all its promise, and despite officially going into effect in mid-January, the Fededral Trade Commission's Click to Cancel rule for streamlining streaming and other cancellations remains largely in limbo, due in part to its all-deliberate-speed effective compliance date of May 14 and also because of legal and political challenges from the Chamber of Commerce and others.
03 Feb 2025
The streaming business model must change. Services that rely solely on subscriptions are going to plateau. They will have to continually return to their subscriber base and "milk" them for additional revenue via fee hikes. But by taking the plunge and embracing advertising as the primary part of creating and supporting quality television, streaming services will meet the ultimate need of their viewers: getting to see the content they want.
21 Jan 2025
In edtech, the demise of third-party cookies may be even more dire than in ad-supported streaming, since course websites are typically designed with third-party integrations that deliver crucial elements of the curriculum and traditionally rely on cookies to allow seamless cross-domain integration.
02 Dec 2024
Streaming Advertising and Monetization Companies and Suppliers