Considerations for Launching a 4K / UHD OTT Offering

There are many things to consider when it comes to 4K / Ultra-High Definition (UHD) for Over-The-Top (OTT) delivery. Can 4K / UHD be delivered successfully Over-The-Top in a revenue generating manner? What kind of obstacles and challenges does 4K / UHD streaming present? Is the market there yet and is this a viable business strategy? In this paper, we will explore these questions and the considerations to make when launching a 4K / UHD service for OTT delivery.