January/February 2024

Magazine Features

How to Meet the Challenges of Cloud-Based Media Creation

Nadine Krefetz writes about the ways of how to best meet the challenges of cloud media creation.

Michael Cerda, CPO for Streaming at TelevisaUnivision, Talks Building and Growing the World’s Largest Spanish-Language Streaming Service

Nadine Krefetz interviews Michael Cerda, CPO for streaming at TelevisaUnivision. He discusses the from-the-ground-up rebuild he implemented when he arrived at the company. He describes how—in just 9 months—his team assembled and scaled the tech stack dri­ving ViX, the world's largest Spanish-language streaming service, which haslive-streaming, AVOD, SVOD, and FAST offerings.

Monetizing FAST and OTT with Metadata and User Data

Nothing makes recommendation engines—and every other means of profit-making leverage—go, go, go like data in its many varieties. Metadata in particular is the key to personalizing viewer experiences and optimizing content portfolios. AI plays an ever-greater role in enhancing the metadata quality and improving recommendations. As analysts focused on the M&E industry and insiders at major media companies playing critical strategic roles agree, data is also essential to understanding customer journeys and making informed decisions on how to reach and retain subscribers and, on the ad-supported side, deliver the right ads to audiences and the right audiences to brands.

OBSBOT Tail Air AI-Powered PTZ Streaming Camera

This review will look at an interesting suite of products built around the innovative OBSBOT Tail Air PTZ cam, which has entered the NDI ecosystem. The individual cameras retail for $499, and OBSBOT lent Streaming Media three of them for this review, as well as a couple of accessories to show off how they can work together in a studio or field production.

Review: Magewell Director Mini

Magewell's new Director Mini is a mini marvel. This 5.5" "all-in-one" production tool with a $1,299 street price can mix multiple inputs and do picture-in-picture graphics, audio mixing, recording, streaming, and more, as IEBA's Anthony Burokas explains in this in-depth review.

Editor's Note

Live Sports Streaming and the Edison Tone Test

There can be little doubt that live sports streaming has a lucrative and dazzling future. But first, it needs to get past the Tone Test stage.

Future in Focus

Is 2024 the Year of WebRTC?

With large sports-streaming operators, WebRTC provides a real opportunity for ultra-low-latency streaming. But those same operators, which spend billions on licensing rights, can't afford to just swap the ability to stream content in real time for basic OTT functionality like SSAI and DRM.

The Producer's View

All-in-One Streaming Tools Let You Do It All—But Should You?

Today, we are seeing a similar conglomeration of features and abilities in today's production hardware, enabling one person to "do it all!" This begs the question: Should you do it all?

Class Act

Effective K–12 Video Strategies

The revolutionary change over the past 10 years has made production technologies accessible to teachers and even students. And 4 years ago, of course, almost everyone was forced to rely on educational video to keep schools asfunctional as possible. Today, we can identify several use cases of teacher-produced educational video that are particularly effective.