August/September 2007

Magazine Features

The 2007 Streaming Media Readers' Choice Awards

The virtual polls open today for readers to pick the best of the best products, services, and technologies in sixteen categories.
Mon., Aug. 20, by Eric Schumacher-Rasmussen

Case Study: IBM Takes Webcasting to the Desktop

IBM has been webcasting for more than a decade. But with the help of IVT Studio, Big Blue is making it accessible to anyone in the organization, from division managers to the C-suite.
Fri., Sept. 21, by Mark Fritz

Class Act: ROI in the EDU

Increasingly, educational technologists are asked to weigh the costs in money and labor of technologies with tangible, demonstrable returns.

Case Study: Jyske Bank Serves Espresso, Enterprise Video

With the help of Media Publisher, Envivio, Stratacache, and IBM Services, the Danish bank offers customers a dazzling video experience in addition to more traditional financial services.

Online Video Advertising: Hit or Miss

A look at what works—and what doesn't—in the world of video ads.

Streams of Thought: MLB's Foul Bawl

MLB Advanced Media's anger against the placeshifting technology of the SlingBox seems a bit arcane.

A Crash Course in Flash Video

If you're not using Flash Video, chances are you soon will be. Here's an overview of what Flash Video is, what it can and cannot do, and why you'd want to choose it over other formats.

Newspapers in Multimedia Metamorphosis, Part 1

Newspapers are no longer just dabbling with the internet; they are transforming themselves from print-only caterpillars to multimedia butterflies. And streaming media is playing a big role that may get even bigger.

Stream This: Webcasting Large Entertainment Events - Seeing Through the Hype

It's time to face the facts: As good as it is for the enterprise and government verticals, there's still no proof of ROI for webcasting blockbuster events.

Webcasting With Windows Media

Tips, tricks, and best practices for getting the most out of WMV webcasts.

Commentary: Eyes on the Enterprise—Can't Start a Fire...

Instead of pitching itself as a poor man’s answer to television, the web has to distinguish itself by the end-user marketing experiences it can uniquely deliver—especially when it comes to marketing and advertising.
Tues., August 7, by Steve Vonder Haar

A WiMAX Primer

WiMAX might still be unproven on a wide scale, but the trends toward commercializing the technology—global adoption, low hardware prices, large corporate backing and favorable price-performance ratio—are all evident. Here's an introduction to the technology.
Tues., Aug. 28, by Michael Hallinan