February 26, 2025

Online Video News

Challenges and Opportunities in the CTV Ecosystem: Evan Shapiro in Conversation With Matthew Henick of The Trade Desk

Kicking off the latest Streaming Media Connect, media universe cartographer Evan Shapiro sat down for an in-depth discussion about the challenges and opportunities of the CTV ecosystem with Matthew Henick of The Trade Desk. They discussed the importance of fairness, transparency, and user-centric strategies in the ad-supported streaming landscape, and they highlighted the need for better ad personalization, efficient ad inventory management, and the alignment of incentives to enhance the overall user experience and support premium content creation.

Sustainability Slips Down Industry’s Agenda Says Bitmovin Video Developer Report

The latest Video Developer Report compiled by Bitmovin shows sustainability slipping down the list of priorities, a casualty of the search for short term profit. The report made clear the industry's top priority is monetizing content more effectively with ad tech, which can be attributed to the huge spike in AVOD and FAST business models.

Blog

The Perfect Storm: How to Weather Media & Entertainment’s Resource Gap

Recent industry layoffs underscore the urgency for media organizations to become more efficient, find new revenue opportunities, and modernize their technology. While many businesses have been discussing doing this for years, those who don't find a way will not be one of the few left standing. Donna Thomas, EVP of Studios at Vubiquity, dives deep into how businesses can find partners ready to help overcome these challenges and start seeing results fast.

Live Sports Is Driving Innovation in Ad-Tech

If 2024 was the year of live-streaming sports, Dave Dembowski of Operative writes that 2025 is the year of live-streaming ad innovation. With massive audiences that continue to steal from traditional TV, advertisers are looking for new opportunities to reach massive live audiences digitally. Media companies are working hard to offer the TV advertising experience of the future. That future will include new forms of targeting, interactivity, creative ad formats, and much more.

Industry News

MwareTV unveils Lightning 3.0 support for award-winning App Builder at Mobile World Congress

• Lightning 3.0 supports SmartTVs, Linux Set-top boxes, and browser-based devices, providing high performance apps on par with Android TV • It delivers ultra-responsive user interfaces for remote actions, smooth animations, and seamless page transitions

ThinkAnalytics Launches ThinkMediaAI: the First Unified AI Platform for Increased Viewer Engagement, Monetization and Advertising

ThinkAnalytics, the global leader in video content discovery and personalization, today launched ThinkMediaAI, the video industry’s first unified AI powered platform to encompass content monetization, contextual advertising, content curation and content b

World One TV Partners with FAST Channels TV to Launch World One TV, a New Ad-Supported Streaming Channel Showcasing diverse, culturally rich films, documentaries, and series that celebrate underrepresented voices and connect global audiences through power

World One TV, the creative force behind WorldOneTV.com (Subscription Streaming Service), is excited to announce its collaboration with FAST Channels TV to introduce their latest venture, a FAST (Free Ad-Supported Streaming TV) channel, to audiences worldw

Agile TV, United Teleports, and BNS Launch a More Profitable, Hassle-Free TV Service

A Fully Managed Solution That Maximizes Revenue for North American Operators While Combining Traditional Cable TV and OTT Apps in one Single Interface.