March 12, 2025

Online Video News

The Future of Media and Entertainment Unveiled at NAB Show

AI, Sports, Streaming, Cloud Virtualization and the Creator Economy Take Center Stage

Short Cuts

Pros and Cons of Programmatic Advertising

In this clip from their spirited debate moderated by TVREV's Alan Wolk at Streaming Media Connect 2025, Philo's Aulden Kaye Yi makes the case for monetizing CTV content through programmatic advertising and launching effective advertising campaigns through programmatic platforms, and goes point-counterpoint with Vevo's Melissa Sofo and Fremantle's Laura Florence over brand safety concerns, content-matching, and more.

Why Did Netflix’s Tyson-Paul Stream Fail at Scale—Or Did it Fail at All?

Netflix's live-streamed Mike Tyson-Jake Paul fight stirred up a hornet's nest of controversy in late 2024, from "Was it a real fight?" to "Was the stream itself an epic fail?" The streaming fail claims stemmed from 1 million-plus users reporting buffering problems and worse. So, what went wrong? Only Netflix engineers know, assert Akamai's Will Law and YouTube's Sean McCarthy in this clip from Streaming Media Connect. And is a stream that seemingly satisfies 59 out of 60 million viewers such an epic fail? And what can the industry learn about unexpected traffic bursts and other challenges Netflix faced, asks Swerve Sports' Christy Tanner, in what might prove the ultimate tech-centric Tyson-Paul post mortem.

Blog

Digging into CTV’s 3 Biggest Challenges in 2025

CTV advertising will dominate most brands' media plans in the next 2-3 years, yet major challenges persist. Suvadip Choudhury of Alliant talks about achieving scale, precision targeting, and the lack of overall education holding buyers back, but he also argues that there is light at the end of the tunnel.

Industry News

Bitcentral to Showcase AI-Powered Innovations for Smarter Media Workflows at NAB Show 2025

Visit Booth #W2213 to Experience the Latest in AI-Driven Content Discovery and Workflow Automation