July 08, 2024

Featured Articles

Q&A: Wurl’s Ria Madrid Discusses BrandDiscovery's Groundbreaking Generative AI for CTV Ads

A Q&A with Ria Madrid of Wurl - she discusses BrandDiscovery, their new tech that makes it possible for marketers to precisely match CTV ads with the emotion and context of what viewers are watching to create positive attention, using Plutchik's Wheel of Emotions. Partners like Media.Monks are already driving impressive results for their clients through Wurl's solution, which uses scene-level contextual targeting to help advertisers align the emotional sentiment of their campaign creatives with content closest to the ad break.

Short Cuts

Securing Streams: What Are We Trying to Protect?

Few streaming stakeholders, from entertainment to enterprise, would deny that stream security and anti-piracy matter, but what are we really protecting when we apply DRM or other methods to curb the inappropriate appropriations of streaming content? Are we protecting user experiences? Profitability? Proprietary content? An international panel of industry experts from Synamedia, EZDRM, Vindral, United Cloud, and Help Me Stream weigh in on this critical question in this clip from Streaming Media NYC 2024.

Industry News

Gcore Launches Advanced AI Solution for Real-Time Online Content Moderation and Compliance

Gcore launches AI-based video content moderation solution that combines computer vision, optical character recognition, and speech recognition to protect viewers and brands.

New appointment gives MwareTV high profile in Indian sub-continent

- VP India and South-East Asia - Goal to drive close relationships through on-the-ground presence - Leader in driving strategic growth

Advertisers Cheer as England's Euro Dream Is Rescued by Golden Kick

It’s safe to say that England fans are still waiting for the team to kick into gear at Euro 2024. Many have been disillusioned by unimpressive performances to date and Sunday’s knockout game against Slovakia followed the trend - until Jude Bellingham’s sp

24i Names Sebastian Braun as Chief Executive Officer

Braun Brings a Wealth of Product Leadership Experience and a Visionary Mindset to his New Role