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August 14, 2024

Short Cuts

Why Didn’t Mobile Displace TV as Apple and Others Predicted?

Not too many years ago, Apple and others predicted that TV's days were numbered and that we'd all be consuming content on mobile, solo, and on-the-go, and traditional TV viewing would fade. At best, these soothsayers got it half-right, and CTV continues to evolve and thrive. TVREV's Alan Wolk asks why in this clip from Streaming Media NYC. Samsung Ads' Justin Fromm, Streaming Made Easy's Marion Ranchet, and TVision's Yan Liu explain why media viewing behavior has evolved along different lines and what drives mobile and CTV consumption among different demographics in 2024.

Blog

Life Beyond YouTube - The Shift to Creator-Owned Platforms and What It Means for the Creator Economy

Jake Nishimura, Marketing Director of Kiswe, discusses how the creator economy is at a crossroads. While traditional platforms like Instagram, TikTok, Twitch, and YouTube still provide the best opportunities for aspiring creators, more established creators are finding it increasingly difficult to sustain their careers on social media alone. As a result, many popular creators are starting to invest in their own direct-to-consumer (D2C or DTC) subscription streaming platforms citing frustration with the YouTube algorithm and how difficult it is to sustain the level of success they've achieved on a single platform.

Industry News

Magewell Announces Massive Feature Update and New Pricing for Director Mini All-in-One Production and Streaming System

Version 3.0 update offers more than 50 enhancements, while price reduction makes Director Mini affordable for an even broader array of users