September 11, 2024

Online Video News

New BrightLine Study Shows Interactive CTV Ads Drive Stronger Unaided Recall

A recent study by BrightLine, the leading platform for interactive streaming ads, revealed fresh data about the incremental impact of interactive advertising for CTV, including major new findings showing how effective interactive ads are with encouraging unaided recall.

Short Cuts

Where Streaming Measurement Isn’t Measuring Up

The lack of consistent measurement tools, metrics, and standards across multiple platforms continues to limit the success of streaming ads and frustrate content publishers looking to deliver optimal experiences to advertisers and end users. TVREV's Alan Wolk, Vevo's Julie Triolo, Estrella MediaCo's Christina Chung, Advertiser Perceptions' Erin Firneno, and Mad Leo Consulting's C.J. Leonard discuss the current challenges facing OTT and CTV publishers and advertisers alike in this clip from Streaming Media Connect 2024.

Industry News

Channel 4 and Yospace extend partnership, marking a decade of innovation in OTT advertising

The dynamic ad insertion expert will continue to play a pivotal role in monetising content on the Channel 4 app, the UK's largest streaming platform with over 30 million registered users

Iris and Telycam Join Forces to Deliver Unprecedented Cloud-Based Camera Control

This new partnership features integration of Iris directly into Telycam cameras, enabling full real-time management from anywhere in the world

Bitmovin announces the availability of its VOD Encoding on Akamai Connected Cloud to deliver high-quality video experiences.

Bitmovin, a leading video streaming software provider, has launched its VOD Encoder on Akamai Connected Cloud. This collaboration aims to enhance and optimize both companies' products, benefiting organizations that want to deliver high-quality, on-demand

Eluvio Launches European Business Expansion and Full Stack Solution for Premium Video Streaming and Monetization at IBC 2024

--- Launches commercial and operations team in Europe to support regional expansion and highlights newest Content Fabric users and partner initiatives with Telstra, Bedrock, EPCR, Videon and more --- Showcases the new Casablanca Release for transformatio

Zixi Announces Appointment of Marc Aldrich as Chief Executive Officer

Aldrich brings an extensive background in growing media technology businesses Outgoing Zixi CEO Gordon Brooks will remain active as Executive Chairman